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Maybe it’s the B&O stereo in the living room. Maybe it’s the Gaggenau stove or the Margrethe bowl in the kitchen, or the weather station, the Nilfisk vacuum cleaner, the telephone, or the JoJo cable reel in the workshop. The Labofa office chair you are sitting on, the watch on your arm or the windmill you pass by.
With more than 500 products designed since the beginning of the 1950’s, Jacob Jensen is possibly the most represented designer in the Danish home.
Through an original, simple, and today classic form language, he has time and again shown us that the products, which are a part of our everyday lives, can contain a quiet beauty. Jacob Jensen is for many Danes the very symbol of good design, mainly due to his work for B&O.
Internationally, Jacob Jensen is one of the most award-winning designers in the world. He is represented in museums all over the globe, among these The Museum of Modern Art in New York, where 15 of his products are included in their permanent collection. Christian Holmsted Olesen, Curator at The Danish Museum of Art & Design, writes that with regard to his design historical importance, several of Jacob Jensen’s works can be seen as “sophisticated extracts of 20th century design”.
Jacob Jensen is an industrial designer, trained in the furniture division of the School of Arts and Craft in Copenhagen. His unique design has reached its international position because it combines and distils two main streams in 20th century design. On the one hand, the idealistic European Bauhaus tradition, with its minimalist “Less is More”, and its modernist “Form follows Function”. On the other hand, the American design icon Raymond Loewy’s consumer-oriented MAYA principle: “Most Advanced Yet Acceptable”.
Jacob Jensen’s achievement in the history of design is his creation of an ultra modern minimalist form language with extraordinary consumer appeal. By maintaining that “Form follows Feelings” he brings curiosity and excitement into Bauhaus.
Christian Holmsted Olesen characterizes Jacob Jensen’s form language as “mature modernism”. Jacob Jensen himself calls his design philosophy: “Different but not strange”. This results in a design, which distances itself emphatically from its competitors, but at the same time, is immediately comprehensible. Click here for the full range from jacob jensen
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