They began by advising companies on design issues and then decided to develop their own range of products.

They want, they say, to show that 'designed' products can be made affordable without compromising their quality and aim to create innovative products that will charm and entertain.

Their witty and engaging work, notably their 'Bag of Light', 'James the Doorman', 'Climbing Light', and 'Reading Light' have attracted much media attention and considerable critical acclaim.